Why Using Video Testimonials Increases Revenue

A number of days ago I rented the motion picture, "The Social Network" because an acquaintance mentioned it in conversation, she did not endorse the movie, she just talked about it. While I was in the video store shopping for an interesting movie to watch, "The Social Network" stood out as if it had been 3-D.

I think a lot of the buying I do is the result of inadvertent suggestions i.e. so-and-so ordered this product, like this movie… Guess I'll give it a try! I know for certain that several of the books I've read have been recommended to me by associates I respect.

While I'm alone in front of my monitor at 2 AM, my PayPal account yelling, "You ought to purchase something.", I regularly read a lot of the testimonials to understand why other people purchased the product and if it performed as promised. I am a sharp buyer after all. (Yeah, Right!)

Now with the creation of video testimonials, I am able to actually hear and see other people like myself who have invested in the item. Unlike a written testimonial, I am able to hear emotion and I imagine I can spot honesty in the face. If someone speaks of a difficulty I'm experiencing, that the item solved for them and is believable, I'll probably buy without much hesitation.

Video Testimonials Are Incredibly Powerful.
1. Since customers have faith in the folks they can see who are like them.
2. A good quality video testimonial is believable to a large extent more believable than a written one.
3. A well-done video testimonial sticks with a person longer.
4. Video can help people arrive at a buying conclusion quicker.

Those 4 reasons and several I haven't thought of equal "Social Proof". That is the good news for a person doing selling on the Internet. Get your people to do video testimonials for you and your revenue can go through the roof.

Here is the bad news: I guess my naïveté never let me consider this but there are companies that marketers can employ, to have actors make video testimonials for products they possibly have never even tried.

In the late 50s my grandmother shared with me, "Buyer Beware!" That advice is still as accurate these days as it was back then, maybe more so now. My belief is that there are a lot more trustworthy people than there are dishonest and I will weigh my buying actions with grandmother's guidance in mind.